I’m Jon Warren; ecommerce business owner, investor and advisor based at Coolum Beach on Australia’s Sunshine Coast. I own businesses in Australia and the United States.
This page is the long version of how I got here.
The short version: I’ve spent over a decade doing ecommerce, and the last several years helping other people do it better.
I’m Jon Warren; ecommerce business owner, investor and advisor based at Coolum Beach on Australia’s Sunshine Coast. I own businesses in Australia and the United States.
This page is the long version of how I got here.
The short version: I’ve spent over a decade doing ecommerce, and the last several years helping other people do it better.
Taking my first leap...
In 2014, I started where most ecommerce owners start: with a store, no roadmap, and a tonne of expensive lessons.
Chic Chandeliers, a high-ticket ecommerce business, grew to $4M in revenue before I sold it in 2017 (and soon after, regretted selling lol).
Building and running it taught me the full stack the hard way…
Supplier relationships, paid traffic (I’ve personally managed over $15M in ad spend since), conversion optimization, cash flow in a high-ticket model, and eventually, how to package a business so someone else wants to buy it.
The exit was my real education. Growing a store is one skill; making it sellable is a different one entirely and almost nobody teaches it because almost nobody has done it.
Teaching a thousand owners...
Between late 2015 and today there’s been two concurrent themes in my business experience…
Running ecommerce business and helping others do the same.
After experiencing early success with my first business, people kept asking how I did it.
That interest organically turned into 1:1 coaching in late 2015, in 2019 I added group coaching which finally turned into co-founding Dropship Breakthru in 2021.
DSBT is an ecommerce education company that has done $4.5M in revenue and taken 1,800 students through building high-ticket ecommerce businesses.
Along the way I’ve personally coached more than 1,000 business owners one-on-one since 2015.
Here’s what a thousand coaching relationships gives you that building one business never can: pattern recognition.
I’ve seen the same problems and mindsets kill or cap hundreds of businesses.
I’ve also seen plenty of success and exactly what the ones who broke through did differently. Conservatively, the students and clients I’ve worked with have generated over $70M in online ecommerce revenue.
Building a portfolio
Teaching, coaching and advising should always be downstream of doing (in my opinion).
Since my first in 2014, I never stopped owning and operating ecommerce businesses.
Along the way I’ve made some terrible attempts and experienced partnerships that didn’t work out with a few great wins sprinkled in between.
Today I hold stakes in four ecommerce businesses across Australia and the US.
Some I helped build, some I bought into.
Every week I’m inside real dashboards making real decisions about traffic, conversion, hiring, inventory and margin; across multiple niches and two countries.
Operating across a portfolio changed how I think. You stop believing in silver bullets very quickly when you can watch the same tactic work in one business and flop in another.
What actually works is leveraging experience to build sound judgment and clarity: knowing which lever matters for this business, right now.
Where I'm pointing all of it now...
Ecommerce business advisory is the combination of everything I’ve done to this point.
Ecommerce owners, CEOs and operators come to me at an inflection point…
Growth has plateaued, the strategy is not clear, the founder has become the bottleneck, or an exit is somewhere on the horizon and they have no idea if the business would survive due diligence.
I work with a small number of them at a time: a deep audit first, then a roadmap, then I stay in their corner month to month while we execute.
If that’s where you are, here’s how it works.
I'm not all business though...
I live at Coolum Beach in Australia with Kat, my high-school sweetheart, which I’m told is statistically improbable…
We have a bunch of amazing kids (trust me, I know the struggle of building businesses while parenting).
I scuba dive. I paint, which surprises people (I’m a closet artist although the closet is getting less convincing).
And I’m a Penrith Panthers tragic, which anyone who follows rugby league will understand has been a pretty amazing ride since 2021.
Two ways to start...
Free: Join The Checkout newsletter and get one actionable ecommerce growth idea every week to your inbox.
Direct: Apply to work with me directly. I only work with a small number of advisory clients at any one time.